Last updated October 8, 2026

Loyalty Software Development

Build reward rules, partner integrations and a ledger that explains how customer balances change.

For retail, marketplace and partner-network teams
  • Retail or marketplace product owner: replace fragmented reward balances with a defined customer journey and transaction record.
  • Partner-network operator: connect participating businesses to shared earn/redeem rules and a clear responsibility for exceptions.
  • 90+ engineers
  • 28 industries
  • 13+ years in business
107 reviews 141 reviews 13 reviews 54 reviews 27 reviews 5.0 342+ verified reviews across five platforms (opens Clutch reviews in a new tab)

Your business results matter

Achieve them with minimized risk through our bespoke innovation capabilities

Your contact details
Please enter your name
Please enter a valid email address
Please enter your message

We use your details only to reply to your request. Data Privacy and Legal Notice

We typically reply within 24 hours

hello@pharosproduction.com
Last updated
by Dmytro Nasyrov, Founder and CTO. Content reflects Pharos Production delivery data as of that date. Editorial policy.
Dmytro Nasyrov - Founder and CTO of Pharos Production

Practice led by Dmytro Nasyrov

Founder and CTO

23+ years in custom software development. Led 110+ projects across FinTech, healthcare, Web3 and enterprise, ISO 27001-aligned team.

A rewards platform with an explainable balance lifecycle

Loyalty software development turns approved program rules into the reward transactions customers and partners use. Pharos builds the ledger, earn and redeem workflows, partner interfaces and customer/admin experiences around those rules.

Our Dostyq case describes a shared wallet for bonuses, gift certificates and cashback, with transfers, retailer connections and partner dashboards. It demonstrates the platform and integration scope. A new program still needs its own rule owners, transaction model and responsibilities for resolving balance disputes.

What we do not do
  • Program strategy, reward funding and financial treatment are client decisions.
  • A complete CRM replacement and marketing campaign services are separate offers.
  • Cash movement, transferable value and payment features require explicit commercial and operational scoping.

Inputs for a loyalty platform estimate

  • Reward model: Points, bonuses, certificates or cashback, with eligibility and redemption rules defined.
  • Event sources: POS, commerce or partner APIs and the identifiers used to detect repeated transactions.
  • Lifecycle: Earning, reservation or redemption, refund treatment and any agreed expiration behavior.
  • Estimate drivers: Program rules, partner interfaces, legacy balances and customer/admin channels.

Configure a loyalty product or develop a custom platform?

Use an existing product when its rules and integration boundaries fit. Custom development needs a specific lifecycle or partner operating model that the available product cannot represent.

Factor Configure an available product Develop a custom platform
Program rules The supported rule model represents your earn/redeem policy. Partner or reward lifecycles need application-specific logic.
Partner access Existing connectors cover the event and redemption sources. Build adapters for the actual POS and commerce contracts.
Balance ownership Accept the product ledger and its reporting model. Define your ledger, exception ownership and reconciliation.
Migration Import balances through the product-supported path. Validate legacy history and state against the custom contract.

A sample reward lifecycle acceptance checklist

Illustrative structure, not a Dostyq artifact. Track the partner event, applicable rule, reward entry, resulting balance and the reversal or exception path.

  1. A purchase event arrives twice

    Repeat an earning event with the same partner reference. Check that it creates one intended reward entry. A new legitimate purchase must remain distinguishable from a delivery retry so deduplication does not erase customer activity.

  2. Redemption is interrupted

    Start a redemption, then interrupt the partner response. Verify the agreed reserved, completed or released state and the customer-visible balance. Reconcile the result before allowing an unresolved operation to disappear.

  3. A purchase is refunded

    Apply the program rule for a full or partial return using approved fixtures. Trace the reversal to the original earning event and check how already spent rewards are treated. The program owner approves that policy.

  4. Rewards expire or an adjustment is made

    Test the stated expiration rule and a permitted staff adjustment. Keep the reason and actor in the history. Compare partner reports with the ledger and route unexplained differences to an operational owner.

Customer balances and partner reconciliation are checked against the agreed rules. Transfers, expiration and refund policies are included only when selected for the program.

Published record

Published Pharos research

Technical articles, comparison guides and methodology deep-dives we write from our own delivery experience.

Platforms we work with

Trusted by Coinbase, Consensys, Core Scientific, MicroStrategy, Gate.io and 10+ more Web3 and enterprise platforms

16+ partners

Our 16 technology partners include:

  • Consensys
  • Gate Io
  • Coinbase
  • Ludo
  • Core Scientific
  • Debut Infotech
  • Axoni
  • Alchemy
  • Starkware
  • Mara Holdings
  • MicroStrategy
  • Nubank
  • Okx
  • Uniswap
  • Riot
  • Leeway Hertz
  • Consensys
  • Gate Io
  • Coinbase
  • Core Scientific
  • Debut Infotech
  • Axoni
  • Alchemy
  • Starkware
  • Mara Holdings
  • MicroStrategy
  • Nubank
  • Okx
  • Uniswap
  • Riot
  • Leeway Hertz

Loyalty platform components to implement

  • Reward rules and transaction ledger
    Translate approved earning and redemption conditions into a recordable lifecycle. Keep each balance change tied to the event and rule that produced it. Rules for refunds and expiration are explicit decisions, so the customer view and the back-office explanation stay aligned.
  • Partner and POS adapters
    Connect the actual purchase and redemption interfaces partners provide. Preserve event references and establish retry behavior. When a partner works offline or exposes a limited legacy interface, agree the reconciliation path before promising a real-time customer experience.
  • Customer wallet and history
    Show available rewards and the actions the customer is allowed to take. Distinguish pending from completed redemption where the partner contract requires it. Transfers and gift certificates can be selected as modules, each with its own program rules and exception handling.
  • Program administration and reconciliation
    Give authorized staff tools to inspect activity, manage agreed offers and explain adjustments. Identify unmatched partner events and disputed balances for review. Link the program to an existing CRM or commerce platform without turning this scope into a full replacement.

About the founder and CTO

Dmytro Nasyrov

Dmytro Nasyrov

Founder and CTO Pharos Production

Ask the founder a question

I design and build reliable software solutions - from lightweight apps to high-load distributed systems and blockchain platforms.

PhD in Artificial Intelligence, MSc in Computer Science (with honors), MSc in Electronics & Precision Mechanics.

  • 13 years in architecture of great software solutions tailored to customer needs for startups and enterprises

  • 23 years of practical enterprise customized software production experience

  • Lecturer at the National Kyiv Polytechnic University

  • Doctor of Philosophy in Artificial Intelligence

  • Master's degree in Computer Science, completed with excellence

  • Master's degree in Electronics and precision mechanics engineering

Choose your project scope

Pharos Production scopes engagements in two tiers, Reward rules and integration discovery and Loyalty platform implementation, with budgets tailored to scope and complexity.

Reward rules and integration discovery

Map one reward lifecycle and its event sources, then define ledger ownership and acceptance scenarios. Best for: Teams choosing a custom platform or resolving a fragmented existing program.

Scoped after discovery
Popular choice

Loyalty platform implementation

Develop the approved ledger, partner adapters and customer/admin workflows with transaction tests and a handover. Best for: Programs with confirmed rules and owners for funding, partners and operations.

Scoped after discovery

Prices vary based on project scope, complexity, timeline and requirements. Contact us for a personalized estimate.

Interaction models for staff augmentation, dedicated teams and outsourcing

Request staff augmentation

Need extra hands on your software project? Our developers can jump in at any stage - from architecture to auditing - and integrate seamlessly with your team to fill any technical gaps.

Popular choice

Hire dedicated experts

Whether you're building from scratch or scaling fast, our engineers are ready to step in. You stay in control, and we handle the code.

Outsource your project

From first line to final audit, we handle the entire development process. We will deliver secure, production-ready software, while you can focus on your business.

187+ technologies

Technologies, tools and frameworks we use

Our engineers work with 187+ technologies across blockchain, backend, frontend, mobile and DevOps - chosen for production reliability and performance.

Our engineers work with 187+ technologies across 10 categories: Frameworks, AI, Blockchains, DevOps, Clouds, Databases, Brokers, Tests, Programming, UI/UX.

  • Frameworks: Backend Frameworks: Spring Boot, Erlang OTP, NodeJS, Phoenix, NestJS, Django, FastAPI, Express.js; Front End Frameworks: React, Next.JS, Svelte, Angular, Vue.js, Remix, Astro, Nuxt.js; Mobile Apps Frameworks: iOS, Android, Flutter, React Native, Capacitors, Ionic, Swift, Kotlin, Java, Dart
  • AI: LLM Providers: OpenAI GPT, Anthropic Claude, Google Gemini, Meta Llama, Mistral AI, Cohere, Ollama, xAI Grok; AI Frameworks: LangChain, LangGraph, CrewAI, AutoGen, Hugging Face, PyTorch, TensorFlow, scikit-learn, LlamaIndex, Keras, XGBoost, LightGBM, OpenCV, spaCy, ONNX Runtime; Vector Databases: Pinecone, Weaviate, Qdrant, Chroma, pgvector, Milvus, FAISS; MLOps and Infrastructure: MLflow, Weights & Biases, DVC, Kubeflow, AWS SageMaker, Azure ML, Google Vertex AI, NVIDIA Triton, Airflow, Ray Serve, vLLM; AI Agent Tools: OpenAI Agents SDK, Claude MCP, Semantic Kernel, Haystack
  • Blockchains: Private and Public Blockchains: Ethereum, TON, Corda, Tron, Hedera, Stellar, Consensys GoQuorum, Solana, Arbitrum, Binance Smart Chain (BSC), Sei, Celo, Hyperledger, MultiversX, IOTA, Polkadot, Aptos, Neo, Flow, Algorand, Avalanche, EOS, Optimism, Polygon, Cosmos, Sui, Tezos, Ontology, Fantom, NEAR Protocol, VeChain, Base, IPFS; Cloud Blockchain Solutions: Amazon Managed Blockchain, Amazon QLDB, IBM Blockchain, Oracle Blockchain
  • DevOps: DevOps Tools: Kubernetes, Terraform, Docker, Istio, Prometheus, Grafana, Jenkins, ArgoCD, Ansible, GitHub Actions, GitLab CI, Pulumi, Datadog, New Relic, Vault
  • Clouds: Clouds: Amazon Web Services, Azure, Google Cloud, Cloudflare, Vercel, DigitalOcean
  • Databases: Databases: PostgreSQL, MySQL MariaDB, Redis, Cassandra, Neo4J, MongoDB, Elasticsearch, Solr, Ignite, ClickHouse, TimescaleDB, DynamoDB, Supabase, CockroachDB, ScyllaDB
  • Brokers: Event and Message Brokers: Kafka, RabbitMQ, Flink, Apache Pulsar, Amazon SQS, Amazon SNS, NATS
  • Tests: Test Automation Tools: Postman, Appium, Cucumber, Selenium, JMeter, Cypress
  • Programming: Programming Languages: Solidity, FunC, Rust, GoLang, Elixir, Erlang, C++, Java, JavaScript, TypeScript, Scala, Python, C#, .NET, PHP, Ruby, Dart, SQL
  • UI/UX: UI/UX Design Tools: Figma, Zeplin, InVision, Sketch, Miro, Marvel, Balsamiq, Photoshop, Illustrator, XD, After Effects, Corel Draw

Frameworks

Backend Frameworks 8

Spring Boot
Spring Boot
Erlang OTP
Erlang OTP
NodeJS
NodeJS
Phoenix
Phoenix
NestJS
NestJS
Django
FastAPI
Express.js

Front End Frameworks 8

React
React
Next.JS
Next.JS
Svelte
Svelte
Angular
Angular
Vue.js
Remix
Astro
Nuxt.js

Mobile Apps Frameworks 10

iOS
iOS
Android
Android
Flutter
Flutter
React Native
React Native
Capacitors
Capacitors
Ionic
Ionic
Swift
Swift
Kotlin
Kotlin
Java
Java
Dart
Trusted & Recognized

Partnerships and awards

Recognized on Clutch, GoodFirms and The Manifest for software engineering excellence

  • Partner1
  • Partner2
  • Partner3
  • Partner4
  • Partner5
  • Clutch Global Leader, Spring 2025
  • Clutch Top Blockchain Company, Ukraine 2025
  • Clutch Top Web3 Development, Ukraine 2025
  • Clutch Top Smart Contract Development, Ukraine 2025
  • GoodFirms Review Award 2025
  • The Manifest Top Blockchain Company, Ukraine 2024

65+ industry awards

An approach to the development cycle

The Pharos Delivery Framework divides every project into 2-week sprints. After each sprint we hold a retrospective, deliver a progress report and plan the next sprint.

  1. Team Assembly

    Our company starts and assembles an entire project specialists with the perfect blend of skills and experience to start the work.

  2. MVP

    We'll design, build and launch your MVP, ensuring it meets the core requirements of your software solution.

  3. Production

    We'll create a complete software solution that is custom-made to meet your exact specifications.

  4. Ongoing

    Continuous Support

    Our company will be right there with you, keeping your software solution running smoothly, fixing issues and rolling out updates.

Proven Results

Dostyq. Loyalty Platform.

Related engineering guides

View all articles

Questions before scoping a rewards platform

Last updated:

  • How is loyalty development different from CRM development?

    A CRM manages customer relationships and communication. This offer implements reward transactions and their balances.

    The systems can exchange approved customer and program events, but a reward ledger should remain identifiable rather than become an incidental CRM field.

  • Can we keep our existing POS and commerce systems?

    We review the event and redemption interfaces they expose. Legacy terminals or offline operations need an explicit integration path and recovery behavior.

    Include system names and partner access when defining the first release.

  • Can customers transfer rewards or certificates?

    That is an optional program rule, not a default feature. Specify which value can move, who is eligible and what happens to expiration or refund rights after a transfer.

    Dostyq is a delivery example; its program terms are not inherited by yours.

  • How do we bring existing balances into the new platform?

    Define the source of each balance and the history needed to explain it. Validate the import and agree a reconciliation/cutover with the program owner.

    Migration should also name the process for disputes and balances that cannot be matched confidently.

Discuss your rewards platform

Bring the earn/redeem rules and the systems that produce customer transactions. We can define the ledger boundary, partner adapters and the first customer journey to implement.

Discuss your rewards platform
Dmytro Nasyrov, Founder and CTO at Pharos Production
Dmytro Nasyrov Founder & CTO Let's work together!

Discuss your rewards platform

Share your reward model, partner/POS systems and current balance workflow. Include the program owner and any migration need.

Your contact details
Please enter your name
Please enter a valid email address
Please enter your message

We use your details only to reply to your request. Data Privacy and Legal Notice

We typically reply within 24 hours

hello@pharosproduction.com

What happens next?

  1. Contact us

    Contact us today to discuss your project. We're ready to review your request promptly and guide you on the best next steps for collaboration

    Same day

  2. NDA

    We're committed to keeping your information confidential, so we'll sign a Non-Disclosure Agreement

    1 day

  3. Plan the Goals

    After we chat about your goals and needs, we'll craft a comprehensive proposal detailing the project scope, team, timeline and budget

    3-5 days

  4. Finalize the Details

    Let's connect on Google Meet to go through the proposal and confirm all the details together!

    1-2 days

  5. Sign the Contract

    As soon as the contract is signed, our dedicated team will jump into action on your project!

    Same day

Our offices

Headquarters in Las Vegas, Nevada. Engineering office in Kyiv, Ukraine.

We also work with clients through dedicated local teams in Las Vegas, New York and San Francisco.

Las Vegas, United States

Headquarters PT
5348 Vegas Dr, Las Vegas, NV 89108, United States

Kyiv, Ukraine

Engineering office EET (UTC+2)
44-B Eugene Konovalets Str. Suite 201, Kyiv 01133, Ukraine

Let's work together!

Leave a request and we will contact you as soon as possible

Contact form for Pharos Production. Submit your name, email and message to reach our team directly. Free consultation, no commitment.

Your contact details
Please enter your name
Please enter a valid email address
Please enter your message

We use your details only to reply to your request. Data Privacy and Legal Notice

We typically reply within 24 hours

hello@pharosproduction.com