Marketing
Pharos Production is a MarTech software development company that builds marketing automation platforms, customer data platforms (CDPs), AI attribution systems and personalization engines for agencies, brands, publishers and MarTech startups. The MarTech market is projected to grow from $222.53 billion in 2026 to $569.34 billion by 2034 at 12.46% CAGR. Founded in 2013 with 90+ engineers, Pharos Production delivers data-driven marketing platforms with AI-powered campaign optimization. Every project follows our Verified Delivery process.
- 90+ engineers
- 13+ years in business
- 70+ apps delivered
Reviewed by Dmytro Nasyrov
Founder and CTO
23+ years in custom software development. Led 70+ projects across FinTech, healthcare, Web3 and enterprise. ISO 27001 certified team.
Marketing solutions we build
Pharos Production applies its full-cycle software development expertise to deliver tailored solutions for marketing businesses.
Marketing Automation Platforms
Marketing automation systems enhance email campaigns, customer journeys and lead nurturing by creating smooth workflows. They help businesses personalize outreach, reduce manual effort and increase conversion rates across all channels.
Customer Data Platforms (CDP)
A Customer Data Platform (CDP) gathers data from various touchpoints to build unified customer profiles. It enables precise segmentation, real-time activation and better personalization for each marketing campaign.
Social Media Management & Scheduling Tools
These platforms help brands manage posts, monitor engagement and coordinate content across all primary social channels. Teams set consistent publishing routines and gain more detailed insights into audience behavior.
SEO & Content Optimization Systems
SEO software analyzes keywords, audits website performance and identifies ranking opportunities. It helps companies improve visibility, attract organic traffic and monitor competitor strategies.
Paid Ads & Performance Marketing Platforms
These tools automate campaign creation, bidding and A/B testing across Google Ads, Meta and other advertising networks. Marketers get real-time performance insights and can optimize their budgets for better ROI.
Email Marketing & Deliverability Platforms
Email platforms help businesses create responsive email templates, run segmented campaigns and monitor open and click-through rates. Enhanced deliverability features ensure that messages consistently reach inboxes.
Influencer & Partnership Management Systems
Influencer management software aids in identifying creators, managing collaborations and tracking campaign results. It streamlines negotiation, content approval and ROI measurement for large-scale partnerships.
Conversion Rate Optimization (CRO) Platforms
CRO systems utilize heatmaps, analytics and A/B testing to increase website conversion rates. They analyze user behavior patterns and help teams improve landing pages to boost engagement.
Web & Product Analytics Platforms
Analytics platforms collect user behavior data from websites and digital products. Companies use this information to understand conversion funnels, improve user journeys and make better product decisions.
CRM & Lead Management Systems
CRM systems consolidate customer interactions, sales pipelines and communication histories. They help businesses increase sales productivity, manage prospects effectively and maintain strong customer relationships.
| Solution | Key capabilities |
|---|---|
| Marketing Automation Platforms | Multi-Step Campaign Orchestration Engine Lead Scoring and Nurturing Workflow Module Automated Drip Email Campaign Builder +4 |
| Customer Data Platforms (CDP) | Unified Customer Profile Management System Real-Time Identity Resolution Engine Cross-Channel Data Ingestion and ETL Pipeline +4 |
| Social Media Management & Scheduling Tools | Multi-Platform Content Scheduler Social Inbox and Engagement Console Social Listening and Brand Monitoring Suite +4 |
| SEO & Content Optimization Systems | Keyword Research and SERP Analysis Tool On-Page SEO Audit and Optimization Module Technical SEO Health Monitoring System +4 |
| Paid Ads & Performance Marketing Platforms | Multi-Channel Ad Campaign Manager Automated Bidding and Budget Optimization Engine Creative A/B Testing and Variant Manager +4 |
| Email Marketing & Deliverability Platforms | Drag-and-Drop Email Template Builder Subscriber Segmentation and List Management Module Automated Email Sequences and Drip Campaign System +4 |
| Influencer & Partnership Management Systems | Influencer Search and Filtering Engine Campaign Briefing and Content Approval Portal Contract and Payment Workflow Manager +4 |
| Conversion Rate Optimization (CRO) Platforms | Heatmap and Session Recording Tool Landing Page A/B Testing Framework Funnel Visualization and Drop-Off Analysis +4 |
| Web & Product Analytics Platforms | Real-Time User Behavior Tracking Module Event and Funnel Analytics System Cohort Analysis and Retention Insights Tool +4 |
| CRM & Lead Management Systems | Lead Capture and Qualification Engine Pipeline and Deal Stage Management Module Contact and Interaction History Dashboard +4 |
Technologies
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AI Content Generation Tools
Systems that generate personalized text, images and videos tailored for each audience segment.
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Customer Data Platforms (CDP)
Unified data hubs that gather and structure customer behavior into valuable marketing insights.
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Marketing Automation Platforms
Software that automates emails, advertisements and customer journeys to improve engagement and conversions.
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Programmatic Advertising Engines
AI-powered tools that buy and optimize digital ads in real-time.
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Predictive Analytics Models
Algorithms that predict customer behavior and enhance campaign decisions.
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Social Listening and Sentiment Analysis Tools
AI systems that monitor online conversations to spot trends and evaluate brand perception.
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A/B and Multivariate Testing Platforms
Tools that compare different versions of content or design to identify the best-performing one.
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Personalization and Recommendation Engines
Technology that personalizes content, offers and product recommendations for each user.
Reviews
Independent reviews from Clutch, GoodFirms and Google - verified client feedback on our software projects
Based on 10 verified client reviews
Measurable results
Choose your cooperation model
Core software architecture, initial UI/UX, working prototype in 3 months
Software architecture, UI/UX, customized software development, manual and automated testing, cloud deployment
Comprehensive software architecture and documentation, UI/UX design layouts, UI kit, clickable prototypes, cloud deployment, continuous integration, as well as automated monitoring and notifications.
Prices vary based on project scope, complexity, timeline and requirements. Contact us for a personalized estimate.
Or select the appropriate interaction model
Request staff augmentation
Need extra hands on your software project? Our developers can jump in at any stage – from architecture to auditing – and integrate seamlessly with your team to fill any technical gaps.
Hire dedicated experts
Whether you’re building from scratch or scaling fast, our engineers are ready to step in. You stay in control, and we handle the code.
Outsource your project
From first line to final audit, we handle the entire development process. We will deliver secure, production-ready software, while you can focus on your business.
| Model | Best for | Team setup | Budget range |
|---|---|---|---|
| Staff Augmentation | Existing teams needing extra engineers at any project stage | 1-2 weeks | From $5,000/month |
| Dedicated Team Popular | Long-term projects requiring full ownership and control | 2-4 weeks | From $15,000/month |
| Project Outsourcing | Full-cycle development from idea to production launch | 1-2 weeks | $10,000-$80,000+ |
An approach to the development cycle
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Team Assembly
Our company starts and assembles an entire project specialists with the perfect blend of skills and experience to start the work.
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MVP
We’ll design, build, and launch your MVP, ensuring it meets the core requirements of your software solution.
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Production
We’ll create a complete software solution that is custom-made to meet your exact specifications.
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Ongoing
Continuous Support
Our company will be right there with you, keeping your software solution running smoothly, fixing issues, and rolling out updates.
Marketing technologies, tools and frameworks we use
Our engineers work with 187+ technologies across blockchain, backend, frontend, mobile and DevOps - chosen for production reliability and performance.
AI and Machine Learning
LLM Providers 8
AI Frameworks 15
Vector Databases 7
MLOps and Infrastructure 11
AI Agent Tools 4
Blockchains
Private and Public Blockchains 33
Cloud Blockchain Solutions 4
DevOps
DevOps Tools 15
Clouds
Clouds 6
Databases
Databases 15
Brokers
Event and Message Brokers 7
Tests
Test Automation Tools 6
UI/UX
UI/UX Design Tools 12
Partnerships & Awards
Recognized on Clutch, GoodFirms and The Manifest for software engineering excellence
FAQ
Answers to common questions about marketing software development and MarTech platforms.
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Pharos Production builds custom marketing automation platforms with multi-channel campaign orchestration, lead scoring, email workflows and scalable API integrations with CRM and analytics systems. Related: E-Commerce and Media solutions.
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Pharos Production builds AI-powered content engines with audience segmentation, behavioral targeting, A/B testing and dynamic content personalization across web, email and push notification channels.
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Pharos Production integrates marketing platforms with Salesforce, HubSpot, Marketo and custom CRMs. Our unified dashboards combine data from Google Analytics, ad platforms, CRM and email tools into a single view.
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MarTech project costs depend on integration scope and automation complexity. A basic marketing dashboard MVP may start from $25,000-$50,000, while a full automation platform can range from $80,000 to $250,000+. Request a free estimate.
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A marketing analytics MVP typically takes 2-4 months. A full automation platform with CRM integration and multi-channel campaigns may require 5-9 months.
Pharos Production uses agile development with 2-week sprints.
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Pharos Production builds real-time marketing analytics dashboards with custom KPIs, attribution modeling, cohort analysis and interactive front-end visualizations for marketing teams and executives.
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If HubSpot, Mailchimp or ActiveCampaign covers your needs, building custom marketing software is unnecessary. Custom MarTech makes sense when you need proprietary attribution models, cross-platform campaign orchestration with custom logic or data pipelines that aggregate signals from 10+ marketing channels into one decision engine.
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Marketing platforms must adapt to changing ad platform APIs (Meta, Google, TikTok update frequently) and evolving privacy regulations. Our 2-week sprints include API compatibility testing and consent management validation at every iteration.
Agile projects are 3x more likely to succeed (Standish Group, 2024).
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A CDP unifies all customer data (known and anonymous) across touchpoints into real-time profiles for marketing activation. Businesses deploying CDPs achieve 2.4x higher revenue growth (Forrester).
Build custom when off-the-shelf CDPs cannot handle your data volume, require deep integration with proprietary systems, or you need composable architecture on your own data warehouse (Snowflake, BigQuery). Pharos Production builds composable CDPs with real-time profile unification and multi-channel activation.
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82% of companies using predictive analytics achieve positive ROI within 12 months. AI attribution analyzes both converting and non-converting journeys to identify which touchpoint combinations drive results - moving beyond last-click attribution.
Pharos Production builds multi-touch attribution platforms with ML-based incrementality testing, cross-device tracking and privacy-compliant measurement.
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Yes. 2026 marks the shift to agentic AI in marketing - 61% of marketers already use AI for programmatic advertising.
Autonomous agents auto-generate creative variations for micro-segments, with campaigns self-optimizing in real time. Pharos Production builds marketing agent systems for automated campaign management, content generation, audience segmentation and real-time bid optimization.
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Custom MarTech delivers 3.2x higher ROI but requires higher upfront investment. Build when your marketing workflow is unique, you need deep integrations with proprietary data, off-the-shelf tools cannot handle your data volume, or you want to own your customer data.
MVP development starts at $50,000 (4-6 months); enterprise platforms with AI range from $200,000-500,000+.
Build your Marketing platform
90+ engineers ready to deliver your Marketing project on time and within budget
What happens next?
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Contact us
Contact us today to discuss your project. We’re ready to review your request promptly and guide you on the best next steps for collaboration
Same day -
NDA
We’re committed to keeping your information confidential, so we’ll sign a Non-Disclosure Agreement
1 day -
Plan the Goals
After we chat about your goals and needs, we’ll craft a comprehensive proposal detailing the project scope, team, timeline and budget
3-5 days -
Finalize the Details
Let’s connect on Google Meet to go through the proposal and confirm all the details together!
1-2 days -
Sign the Contract
As soon as the contract is signed, our dedicated team will jump into action on your project!
Same day
Our offices
Headquarters in Las Vegas, Nevada. Engineering office in Kyiv, Ukraine.