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AR/VR Development Services

Pharos Production builds Augmented Reality (AR) and Virtual Reality (VR) applications that create immersive experiences for training, retail, healthcare, real estate and entertainment.

  • 90+ engineers
  • 28 industries
  • 13+ years in business

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Aligned with these frameworks. Audit reports and certifications available on request.

Reviewed and updated
Last reviewed July 5, 2026 by Dmytro Nasyrov, Founder and CTO. Content reflects Pharos Production delivery data as of the review date. Editorial policy.
Dmytro Nasyrov - Founder and CTO of Pharos Production

Reviewed by Dmytro Nasyrov

Founder and CTO

23+ years in custom software development. Led 110+ projects across FinTech, healthcare, Web3 and enterprise, ISO 27001-aligned team.

What is AR and VR development?

AR and VR development is the engineering of immersive experiences that overlay digital content onto the real world (AR) or place users inside fully simulated environments (VR). It covers spatial design, performance budgets, controller and gesture input, content pipelines and a sober view of where AR and VR actually win.
Authoritative citations 12 sources
  1. DORA State of DevOps Report The Google DORA State of DevOps annual report defines the four key software delivery metrics (deployment frequency, lead time for changes, mean time to restore, change failure rate) that we instrument on every production engagement to benchmark delivery performance. dora.dev
  2. Stack Overflow Developer Survey The Stack Overflow Developer Survey documents language, framework, database and tooling adoption across tens of thousands of engineers annually, and we use the trend lines to validate stack choices against hiring pool depth for each client. survey.stackoverflow.co
  3. ThoughtWorks Technology Radar The ThoughtWorks Technology Radar tracks tools, platforms, techniques and languages across adopt, trial, assess and hold rings twice yearly, and is a cross-check we use to validate architectural recommendations against industry consensus. thoughtworks.com
  4. Google SRE Book The Google SRE book codifies service-level objectives, error budgets, incident response and postmortem culture that our production readiness gates adopt directly when handing over a platform to a client operations team. sre.google
  5. Martin Fowler bliki Martin Fowler's bliki is the most cited reference for enterprise architecture patterns including microservices, strangler fig, CQRS, event sourcing and refactoring, which shapes how we describe and implement architecture decisions in ADRs on every client engagement. martinfowler.com
  6. Gartner Custom Application Services Magic Quadrant Gartner publishes multiple Magic Quadrant reports covering custom application services, digital engineering and outsourced development that identify market leaders, completeness of vision and niche specialists across the global software services industry. gartner.com
  7. ISO 27001 Information Security Standard ISO 27001:2022 defines the internationally recognized information security management system requirements that Pharos Production operates under, shaping the control framework we inherit and extend for client software engagements. iso.org
  8. OWASP Top 10 The OWASP Top 10 ranks the highest-impact web application security risks and is the single most cited threat reference for application security programs, which every Pharos build is reviewed against before production release. owasp.org
  9. NIST Secure Software Development Framework NIST SSDF SP 800-218 defines secure development practices including threat modelling, SBOM generation, vulnerability disclosure and supply chain controls, which we treat as the baseline Software Development Lifecycle checklist on every client engagement. csrc.nist.gov
  10. CNCF Cloud Native Landscape The CNCF Cloud Native Landscape maps the full cloud-native ecosystem across orchestration, runtime, observability, security and database categories, useful reference material we consult when validating platform choices for client Kubernetes and service mesh engagements. landscape.cncf.io
  11. Accelerate by Forsgren, Humble, Kim Accelerate distills the multi-year DORA research program into the book-length case for DevOps practices correlated with high-performance software delivery, and is the single most cited academic reference for the delivery metrics we ship inside every client engagement. itrevolution.com
  12. IEEE SWEBOK The IEEE Software Engineering Body of Knowledge codifies the professional knowledge areas covering requirements, design, construction, testing, maintenance, configuration management and engineering economics that underpin every professional software services engagement. computer.org
What we do not do
  • Hardware design or HMD manufacturing
  • AAA-game style VR experiences (different specialty)
  • AR projects without a clear performance budget
  • Engagements without a defined target device
  • Demos with no plan for distribution or maintenance

AR and VR development at Pharos at a glance

  • Engagements: 15+ AR and VR projects since 2018 across training, retail, engineering and education
  • Engines: Unity, Unreal, WebXR (three.js, A-Frame); Apple RealityKit on visionOS targets
  • Devices: Quest 2/3/Pro, Apple Vision Pro, HoloLens, mobile AR (iOS, Android), WebXR
  • Default frame target: 90 FPS on standalone VR; 60 FPS on mobile AR; we never ship below the target
  • Pricing: Prototype $25,000-$60,000; production AR or VR app $80,000-$320,000; ongoing content updates $4,500/month
  • Honest default: We recommend a 3D web viewer over AR whenever a 2D plus 3D combination would solve the problem

How we build AR and VR products that ship to real users

Pharos Verified Delivery applied to AR and VR means every release has a frame-rate target, a content pipeline plan, a device matrix and a written go or no-go on whether VR or AR is even the right format. Frame drops break trust faster than anything else in this space.

Pharos Verified Delivery 4-phase methodology with typical durations and deliverables
  1. Phase 01 / 04

    Paid Discovery

    2-4 weeks
    • Technical validation
    • Architecture proposal
    • Scope refined estimate
    82% on-schedule with discovery
  2. Phase 02 / 04

    Iterative Build

    2-week sprints
    • Working demos every sprint
    • CTO review at milestones
    • ADRs documented
    Transparent progress tracking
  3. Phase 03 / 04

    Production Readiness

    • Monitoring and alerting
    • Security audit Pen test
    • Runbooks and rollback
    ISO 27001 aligned
  4. Phase 04 / 04

    Support

    Ongoing
    • Security patches
    • Performance tuning
    • 4h SLA response
    Continuous improvement

Pharos Verified Delivery applied to 110+ production applications since 2013

AR and VR work that left the lab

AR and VR projects often die in prototype phase. Each engagement below shipped to real users and stayed in production for at least one quarter.

Industrial training (Q4 2024) Q4 2024 · Manufacturing, EU
Before

Operator training taking 10 days per new hire with 23% error rate in first month on the floor.

After

VR training simulator on Quest 3 cut training to 4 days; first-month error rate dropped to 8%.

The win was repeatable practice without consuming a real machine. We did not try to replace the human trainer. We replaced the most expensive failure mode.

AR product visualizer (Q2 2025) Q2 2025 · Furniture retail, US
Before

Returns rate of 18% on a key product line because customers misjudged size in their space.

After

Built a WebXR-based AR visualizer integrated into the existing PDP. Returns rate dropped to 9% within 90 days of launch.

WebXR meant no app install. Friction kills AR adoption. Browser-based AR is not as flashy as a native app, but the conversion math wins.

VR remote collaboration (Q1 2025) Q1 2025 · Engineering services, global
Before

Distributed engineering team relying on screen-share for design reviews; review cycles taking 3-4 days.

After

Built a custom VR review tool in Unity for shared 3D inspection. Review cycles dropped to under 1 day.

We measured cycle time, not headset adoption. Adoption hit 90% only because the cycle-time win was real and the team could feel it in their week.

Client names anonymized under NDA. Full case studies at /cases/.

When AR or VR is not the answer

We decline roughly 30% of RFPs we receive. Forcing a bad fit costs both sides 3-6 months and damages outcomes. Here is how we think about scope:

Projects we decline
  • The use case has no clear advantage over a 2D web app
  • The target audience does not own headsets and will not buy them
  • The content pipeline is heavier than the project budget
  • The team has no plan for performance optimization
  • The win is "innovation" without a measurable user outcome
When we recommend a different format

For most product visualization, a 3D web viewer is faster and cheaper than AR. For most training, video plus interactive simulation hits 80% of the value at a fraction of the cost. AR and VR are the right answer when spatial presence is the primary value, not when they are simply more impressive.

Pharos AR/VR portfolio

Pharos AR/VR delivery portfolio observations, 2022-2026

Observations from 6 AR/VR engagements 2022-2026 across industrial training, field service and product design review.

  • 34 min Thermal throttling threshold

    Thermal throttling on Quest 3 crossed the usability threshold at 34 minutes of continuous high-shader workload. Every build now has a thermals budget test.

  • 4 of 6 Hand-tracking fallback required

    Hand-tracking accuracy dropped below usable on 4 of 6 projects in low-light storage areas. Adding fallback controllers took 1 sprint and rescued field deployment.

  • 3.1x Content pipeline velocity

    Content pipeline was the #1 velocity bottleneck. Teams that scripted the artist-to-device loop shipped content 3.1x faster month over month.[11]

  • 3 of 6 MDM as deal-breaker

    MDM integration (ArborXR, ManageXR) became the deal-breaker on 3 of 6 enterprise rollouts. IT refused to sign off without it and adding it mid-program cost 4-6 sprints.[7]

AR/VR enterprise outlook 2026-2027

AR/VR enterprise outlook 2026-2027 is defined by the post-hype contraction into narrow high-ROI verticals and the rise of passthrough MR plus WebXR as the default deployment surface.

  • Narrow high-ROI verticals

    Enterprise training, field service and design review are now the only three segments showing durable ROI after two consumer hype cycles.[6]

  • Standalone MR as the default target

    Apple Vision Pro, Quest 3/3S passthrough and Pico 4E shifted the reference platform from tethered VR to standalone MR with hand tracking.

  • WebXR plus progressive builds

    WebXR plus progressive Unity/Unreal builds replace app-store installs on most field deployments because IT teams refuse to manage sideloaded enterprise APKs.[3]

  • Spatial computing SDK convergence

    Spatial computing SDKs (RealityKit, ARKit, ARCore Geospatial, Niantic Lightship) are converging on anchors-plus-occlusion as the shared primitive.

AR/VR 90-day evaluation template

Use this 8-point check to evaluate an AR/VR build at the 90-day mark before you commit to device fleet rollout.

  1. 1

    Frame budget

    Per-device frame budget at 90Hz: no dropped frames over a 60-second session.

  2. 2

    Onboarding time

    Onboarding time for a first-time user to complete a trained task: under 6 minutes.

  3. 3

    Anchor stability

    Occlusion and anchor stability across 3 physically distinct test environments.

  4. 4

    MDM readiness

    Device MDM readiness: remote provisioning, policy push, factory reset tested.[7]

  5. 5

    Accessibility

    Seated mode, captions, comfort settings, photosensitive flag audit.

  6. 6

    Telemetry

    Session length, task completion, comfort events logged.

  7. 7

    Content pipeline

    Asset import to QA-approved build in under 3 days.

  8. 8

    Failure mode

    What happens on tracking loss, low battery, guardian violation.

Production post-mortem

Lesson from a 2024 industrial training rollout

The engagement covered 600 Quest 3 headsets across 14 plants. The original pilot ran on Unity URP at 72Hz with a custom occlusion shader. It felt great in the lab. In the field, factory fluorescent lighting caused the passthrough color correction to drift and anchor placement was losing accuracy after 20 minutes of use, which caused motion discomfort on about 12% of users. We fixed it with three changes that now ship by default in every enterprise AR/VR build: fixed-foveated rendering with adaptive resolution; every 90-second anchor re-lock with explicit user prompt; per-site lighting calibration step during first-run onboarding.[4]

Discomfort reports dropped to 1.8% and training completion rates rose 22%.

Frame-rate discipline
Every AR and VR engagement starts with a target frame rate, a target device and a maximum draw call budget. If the design exceeds the budget, the design changes, not the budget. This is the rule that keeps users from getting motion sick. Last reviewed: July 2026. Editorial policy.

Published record

Published Pharos research

Technical articles, comparison guides and methodology deep-dives we write from our own delivery experience.

Platforms we work with

Trusted by Coinbase, Consensys, Core Scientific, MicroStrategy, Gate.io and 10+ more Web3 and enterprise platforms

16+ partners

Our 16 technology partners include:

  • Consensys
  • Gate Io
  • Coinbase
  • Ludo
  • Core Scientific
  • Debut Infotech
  • Axoni
  • Alchemy
  • Starkware
  • Mara Holdings
  • MicroStrategy
  • Nubank
  • Okx
  • Uniswap
  • Riot
  • Leeway Hertz
  • Consensys
  • Gate Io
  • Coinbase
  • Core Scientific
  • Debut Infotech
  • Axoni
  • Alchemy
  • Starkware
  • Mara Holdings
  • MicroStrategy
  • Nubank
  • Okx
  • Uniswap
  • Riot
  • Leeway Hertz

About the founder and CTO

Dmytro Nasyrov

Dmytro Nasyrov

Founder and CTO Pharos Production

Ask the founder a question

I design and build reliable software solutions - from lightweight apps to high-load distributed systems and blockchain platforms.

PhD in Artificial Intelligence, MSc in Computer Science (with honors), MSc in Electronics & Precision Mechanics.

  • 13 years in architecture of great software solutions tailored to customer needs for startups and enterprises

  • 23 years of practical enterprise customized software production experience

  • Lecturer at the National Kyiv Polytechnic University

  • Doctor of Philosophy in Artificial Intelligence

  • Master's degree in Computer Science, completed with excellence

  • Master's degree in Electronics and precision mechanics engineering

Choose your cooperation model

Pharos Production offers three project models, MVP, Full-fledged Production and Full-cycle Development, priced from $10,000 to $80,000. An MVP prototype takes about 3 months.

MVP
MVP sprint

Scoped MVP with core user flows, clean codebase and production-ready deployment.

$10,000 - $26,000
Popular choice
Production
Production release

Full-feature build, QA, CI/CD and post-launch stabilization with SLA-backed support.

$27,000 - $55,000
Full-cycle
Full-cycle platform

End-to-end engagement: discovery, architecture, build, DevOps, QA and long-term evolution.

$45,000 - $85,000

Prices vary based on project scope, complexity, timeline and requirements. Hourly rates range from $35 to $75 depending on role and seniority. Contact us for a personalized estimate.

Interaction models for staff augmentation, dedicated teams and outsourcing

Request staff augmentation

Need extra hands on your software project? Our developers can jump in at any stage - from architecture to auditing - and integrate seamlessly with your team to fill any technical gaps.

Outsource your project

From first line to final audit, we handle the entire development process. We will deliver secure, production-ready software, while you can focus on your business.

187+ technologies

Technologies, tools and frameworks we use

Our engineers work with 187+ technologies across blockchain, backend, frontend, mobile and DevOps - chosen for production reliability and performance.

Our engineers work with 187+ technologies across 10 categories: Frameworks, AI, Blockchains, DevOps, Clouds, Databases, Brokers, Tests, Programming, UI/UX.

  • Frameworks: Spring Boot, Erlang OTP, NodeJS, Phoenix, NestJS, Django, FastAPI, Express.js, React, Next.JS, Svelte, Angular, Vue.js, Remix, Astro, Nuxt.js, iOS, Android, Flutter, React Native, Capacitors, Ionic, Swift, Kotlin, Java, Dart
  • AI: OpenAI GPT, Anthropic Claude, Google Gemini, Meta Llama, Mistral AI, Cohere, Ollama, xAI Grok, LangChain, LangGraph, CrewAI, AutoGen, Hugging Face, PyTorch, TensorFlow, scikit-learn, LlamaIndex, Keras, XGBoost, LightGBM, OpenCV, spaCy, ONNX Runtime, Pinecone, Weaviate, Qdrant, Chroma, pgvector, Milvus, FAISS, MLflow, Weights & Biases, DVC, Kubeflow, AWS SageMaker, Azure ML, Google Vertex AI, NVIDIA Triton, Airflow, Ray Serve, vLLM, OpenAI Agents SDK, Claude MCP, Semantic Kernel, Haystack
  • Blockchains: Ethereum, TON, Corda, Tron, Hedera, Stellar, Consensys GoQuorum, Solana, Arbitrum, Binance Smart Chain (BSC), Sei, Celo, Hyperledger, MultiversX, IOTA, Polkadot, Aptos, Neo, Flow, Algorand, Avalanche, EOS, Optimism, Polygon, Cosmos, Sui, Tezos, Ontology, Fantom, NEAR Protocol, VeChain, Base, IPFS, Amazon Managed Blockchain, Amazon QLDB, IBM Blockchain, Oracle Blockchain
  • DevOps: Kubernetes, Terraform, Docker, Istio, Prometheus, Grafana, Jenkins, ArgoCD, Ansible, GitHub Actions, GitLab CI, Pulumi, Datadog, New Relic, Vault
  • Clouds: Amazon Web Services, Azure, Google Cloud, Cloudflare, Vercel, DigitalOcean
  • Databases: PostgreSQL, MySQL MariaDB, Redis, Cassandra, Neo4J, MongoDB, Elasticsearch, Solr, Ignite, ClickHouse, TimescaleDB, DynamoDB, Supabase, CockroachDB, ScyllaDB
  • Brokers: Kafka, RabbitMQ, Flink, Apache Pulsar, Amazon SQS, Amazon SNS, NATS
  • Tests: Postman, Appium, Cucumber, Selenium, JMeter, Cypress
  • Programming: Solidity, FunC, Rust, GoLang, Elixir, Erlang, C++, Java, JavaScript, TypeScript, Scala, Python, C#, .NET, PHP, Ruby, Dart, SQL
  • UI/UX: Figma, Zeplin, InVision, Sketch, Miro, Marvel, Balsamiq, Photoshop, Illustrator, XD, After Effects, Corel Draw

Frameworks

Backend Frameworks 8

Spring Boot
Spring Boot
Erlang OTP
Erlang OTP
NodeJS
NodeJS
Phoenix
Phoenix
NestJS
NestJS
Django
FastAPI
Express.js

Front End Frameworks 8

React
React
Next.JS
Next.JS
Svelte
Svelte
Angular
Angular
Vue.js
Remix
Astro
Nuxt.js
Trusted & Certified

Partnerships and awards

Recognized on Clutch, GoodFirms and The Manifest for software engineering excellence

  • Partner1
  • Partner2
  • Partner3
  • Partner4
  • Partner5
14+ industry awards

An approach to the development cycle

The Pharos Delivery Framework divides every project into 2-week sprints. After each sprint we hold a retrospective, deliver a progress report and plan the next sprint. This methodology is why agile projects are 3x more likely to succeed than waterfall (Standish Group CHAOS Report, 2024).
  1. Team Assembly

    Our company starts and assembles an entire project specialists with the perfect blend of skills and experience to start the work.

  2. MVP

    We'll design, build and launch your MVP, ensuring it meets the core requirements of your software solution.

  3. Production

    We'll create a complete software solution that is custom-made to meet your exact specifications.

  4. Ongoing

    Continuous Support

    Our company will be right there with you, keeping your software solution running smoothly, fixing issues and rolling out updates.

AR/VR engineering insights

Skip glossary

AR/VR development glossary 6

ARKit
Apple's augmented reality framework for iOS that provides world tracking, plane detection, scene reconstruction, people occlusion and LiDAR-based depth sensing for placing virtual objects in the real world.
ARCore
Google's augmented reality SDK for Android that enables motion tracking, environmental understanding and light estimation, serving as the AR foundation for Android smartphone and tablet experiences.
WebXR Device API
A W3C browser API that provides access to AR and VR device capabilities - including headset pose, controller input and camera passthrough - enabling immersive experiences to run in a standard web browser.
Level of Detail (LOD)
A 3D rendering optimization technique that substitutes lower-polygon versions of a mesh as objects move further from the camera, reducing GPU workload and maintaining frame rate in real-time AR/VR scenes.
Spatial Anchor
A persistent coordinate reference point in a real-world environment that AR systems - ARKit, ARCore or HoloLens - use to reliably re-attach virtual content to the same physical location across sessions.
visionOS
Apple's operating system for Apple Vision Pro that introduces spatial computing paradigms including volumes, windows and full-space immersive environments developed using RealityKit and SwiftUI.

Frequently asked questions about AR/VR Development Services

Last updated:

  • Copy link Copies a direct link to this answer to your clipboard.

    Pharos builds AR experiences using ARKit (iOS), ARCore (Android) and WebXR for browser-based deployment and VR applications targeting Meta Quest 2/3/Pro, Apple Vision Pro, HTC Vive and PC-based headsets. Cross-platform VR projects are built in Unity or Unreal Engine, selected based on rendering fidelity requirements and team toolchain preferences.

  • Copy link Copies a direct link to this answer to your clipboard.

    Industrial and enterprise training accounts for the largest share of AR/VR investment, replacing physical setups with simulated environments that cut training cost by 40 to 60 percent per cohort. Healthcare uses VR for surgical simulation and patient therapy.

    Retail deploys AR for virtual try-on and spatial product visualization. Real estate uses VR walkthroughs to close sales remotely.

  • Copy link Copies a direct link to this answer to your clipboard.

    A focused AR feature - for example a product visualization layer in an existing iOS app using ARKit - takes 6 to 10 weeks. A standalone VR training application built in Unity with custom environment assets and scoring logic typically takes 16 to 28 weeks. Apple Vision Pro apps using visionOS and RealityKit are a separate build targeting spatial computing paradigms and add 4 to 8 weeks over an equivalent Quest build.

  • Copy link Copies a direct link to this answer to your clipboard.

    Requirements depend on delivery format. WebXR AR runs on any modern smartphone camera with no app install. ARKit experiences require iOS 14 or later on iPhone 8 or later. Standalone VR on Meta Quest 3 requires no PC or wires. PC VR via SteamVR requires a GPU meeting minimum specs (NVIDIA RTX 2070 or equivalent). Pharos documents device requirements in a hardware compatibility matrix delivered at project close.

  • Copy link Copies a direct link to this answer to your clipboard.

    Performance optimization for AR/VR targets 72 to 90fps minimum to prevent motion sickness, achieved through LOD (level of detail) mesh management, occlusion culling, texture atlasing, GPU instancing for repeated objects and draw call batching. On mobile AR, Pharos uses ARKit's scene reconstruction and depth API to anchor virtual objects accurately without excessive GPU load.

  • Copy link Copies a direct link to this answer to your clipboard.

    Yes. WebXR Device API enables AR and VR experiences in Chrome, Edge and Firefox on supported devices with no app download required. Pharos uses Three.js or Babylon.js with the WebXR API for web-based AR, suitable for product configurators, retail try-on and marketing campaigns where install friction must be eliminated.

  • Copy link Copies a direct link to this answer to your clipboard.

    A VR training application includes 3D environment modeling and texturing, scenario scripting with branching decision logic, avatar and interaction system development, a scoring and progress tracking backend, LMS (learning management system) integration via xAPI/SCORM and a content management interface for subject matter experts to update scenarios without code changes.

The Pharos takeaway on AR/VR

AR/VR builds fail in the field for the same reason they succeed in the lab: the demo loop is optimized for 90 seconds of show-and-tell, not for a 25-minute supervised training session on a factory floor or a 2-hour design review. Pharos ships AR/VR with frame budget, thermals, comfort telemetry and MDM integration as first-class deliverables rather than afterthoughts.[1]

Book a 30-minute AR/VR feasibility call
Dmytro Nasyrov, Founder and CTO at Pharos Production
Dmytro Nasyrov Founder & CTO Let's work together!

Your business results matter

Achieve them with minimized risk through our bespoke innovation capabilities

Your contact details
Please enter your name
Please enter a valid email address
Please enter your message
* required

We typically reply within 4 hours. Prefer email? [email protected]

What happens next?

  1. Contact us

    Contact us today to discuss your project. We're ready to review your request promptly and guide you on the best next steps for collaboration

    Same day
  2. NDA

    We're committed to keeping your information confidential, so we'll sign a Non-Disclosure Agreement

    1 day
  3. Plan the Goals

    After we chat about your goals and needs, we'll craft a comprehensive proposal detailing the project scope, team, timeline and budget

    3-5 days
  4. Finalize the Details

    Let's connect on Google Meet to go through the proposal and confirm all the details together!

    1-2 days
  5. Sign the Contract

    As soon as the contract is signed, our dedicated team will jump into action on your project!

    Same day

Our offices

Headquarters in Las Vegas, Nevada. Engineering office in Kyiv, Ukraine.

We also work with clients through dedicated local teams in Las Vegas, New York and San Francisco.

Las Vegas, United States

Headquarters PT
5348 Vegas Dr, Las Vegas, Nevada 89108, United States

Kyiv, Ukraine

Engineering office EET (UTC+2)
44-B Eugene Konovalets Str. Suite 201, Kyiv 01133, Ukraine