Pharos Production partnered with a healthcare organization to develop CareConnect, a secure patient engagement platform that connects patients with care providers through a unified digital interface. This solution enables patients to manage appointments, access medical records, participate in teleconsultations and communicate directly with healthcare professionals. Built on a scalable, cloud-native architecture, CareConnect enhances the patient experience while meeting strict security and regulatory standards.
Marketing
Pharos Production is a marketing software development company that builds marketing automation platforms, analytics dashboards and customer engagement tools. The global martech market reached $584.87 billion in 2024 (Statista). Founded in 2013, the company delivers scalable MarTech solutions for agencies, brands and SaaS companies.
- engineers
- 90+
- years in business
- 12+
- apps delivered
- 70+
Reviewed by Dmytro Nasyrov
Founder and CTO
13+ years in custom software development. ISO 27001 certified team lead.
Marketing solutions we build
Pharos Production applies its full-cycle software development expertise to deliver tailored solutions for marketing businesses.
Marketing Automation Platforms
Marketing automation systems enhance email campaigns, customer journeys and lead nurturing by creating smooth workflows. They help businesses personalize outreach, reduce manual effort and increase conversion rates across all channels.
Customer Data Platforms (CDP)
A Customer Data Platform (CDP) gathers data from various touchpoints to build unified customer profiles. It enables precise segmentation, real-time activation and better personalization for each marketing campaign.
Social Media Management & Scheduling Tools
These platforms help brands manage posts, monitor engagement and coordinate content across all primary social channels. Teams set consistent publishing routines and gain more detailed insights into audience behavior.
SEO & Content Optimization Systems
SEO software analyzes keywords, audits website performance and identifies ranking opportunities. It helps companies improve visibility, attract organic traffic and monitor competitor strategies.
Paid Ads & Performance Marketing Platforms
These tools automate campaign creation, bidding and A/B testing across Google Ads, Meta and other advertising networks. Marketers get real-time performance insights and can optimize their budgets for better ROI.
Email Marketing & Deliverability Platforms
Email platforms help businesses create responsive email templates, run segmented campaigns and monitor open and click-through rates. Enhanced deliverability features ensure that messages consistently reach inboxes.
Influencer & Partnership Management Systems
Influencer management software aids in identifying creators, managing collaborations and tracking campaign results. It streamlines negotiation, content approval and ROI measurement for large-scale partnerships.
Conversion Rate Optimization (CRO) Platforms
CRO systems utilize heatmaps, analytics and A/B testing to increase website conversion rates. They analyze user behavior patterns and help teams improve landing pages to boost engagement.
Web & Product Analytics Platforms
Analytics platforms collect user behavior data from websites and digital products. Companies use this information to understand conversion funnels, improve user journeys and make better product decisions.
CRM & Lead Management Systems
CRM systems consolidate customer interactions, sales pipelines and communication histories. They help businesses increase sales productivity, manage prospects effectively and maintain strong customer relationships.
| Solution | Key capabilities |
|---|---|
| Marketing Automation Platforms | Multi-Step Campaign Orchestration Engine Lead Scoring and Nurturing Workflow Module Automated Drip Email Campaign Builder +4 |
| Customer Data Platforms (CDP) | Unified Customer Profile Management System Real-Time Identity Resolution Engine Cross-Channel Data Ingestion and ETL Pipeline +4 |
| Social Media Management & Scheduling Tools | Multi-Platform Content Scheduler Social Inbox and Engagement Console Social Listening and Brand Monitoring Suite +4 |
| SEO & Content Optimization Systems | Keyword Research and SERP Analysis Tool On-Page SEO Audit and Optimization Module Technical SEO Health Monitoring System +4 |
| Paid Ads & Performance Marketing Platforms | Multi-Channel Ad Campaign Manager Automated Bidding and Budget Optimization Engine Creative A/B Testing and Variant Manager +4 |
| Email Marketing & Deliverability Platforms | Drag-and-Drop Email Template Builder Subscriber Segmentation and List Management Module Automated Email Sequences and Drip Campaign System +4 |
| Influencer & Partnership Management Systems | Influencer Search and Filtering Engine Campaign Briefing and Content Approval Portal Contract and Payment Workflow Manager +4 |
| Conversion Rate Optimization (CRO) Platforms | Heatmap and Session Recording Tool Landing Page A/B Testing Framework Funnel Visualization and Drop-Off Analysis +4 |
| Web & Product Analytics Platforms | Real-Time User Behavior Tracking Module Event and Funnel Analytics System Cohort Analysis and Retention Insights Tool +4 |
| CRM & Lead Management Systems | Lead Capture and Qualification Engine Pipeline and Deal Stage Management Module Contact and Interaction History Dashboard +4 |
Technologies
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AI Content Generation Tools
Systems that generate personalized text, images and videos tailored for each audience segment.
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Customer Data Platforms (CDP)
Unified data hubs that gather and structure customer behavior into valuable marketing insights.
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Marketing Automation Platforms
Software that automates emails, advertisements and customer journeys to improve engagement and conversions.
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Programmatic Advertising Engines
AI-powered tools that buy and optimize digital ads in real-time.
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Predictive Analytics Models
Algorithms that predict customer behavior and enhance campaign decisions.
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Social Listening and Sentiment Analysis Tools
AI systems that monitor online conversations to spot trends and evaluate brand perception.
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A/B and Multivariate Testing Platforms
Tools that compare different versions of content or design to identify the best-performing one.
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Personalization and Recommendation Engines
Technology that personalizes content, offers and product recommendations for each user.
Our Expertise
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Pharos Production partnered with a healthcare organization to design and build MedCore, a comprehensive electronic health record platform that centralizes patient data, streamlines clinical workflows and ensures regulatory compliance. The system unifies medical records, clinical documentation, diagnostics and administrative processes within a secure, scalable digital environment. Built on a cloud-native architecture, MedCore delivers reliable performance, real-time data access and long-term scalability for healthcare providers operating at clinic, hospital and network levels.
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Pharos Production partnered with Ludo to build a global cross-chain reputation system that makes trust transparent and portable across the Web3 ecosystem. Using AWS, Kubernetes, Istio, Kafka, Flink, Cassandra, Pinot and Solr, the platform processes blockchain data in real time to generate soulbound NFT-based reputation scores. With web, browser and Telegram interfaces, Ludo empowers users, curators and builders to identify trustworthy projects, integrate reputation APIs and strengthen community engagement. The result is a scalable, real-time trust layer that has been driving adoption in Web3 since 2021.
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Pharos Production has partnered with Sagas to create a location-aware social platform that enables users to capture, publish, and explore geo-located timelapses over time. This system combines real-time data ingestion, large-scale media processing, and map-centric discovery to transform physical locations into dynamic digital stories. Leveraging cloud-native infrastructure and event-driven architecture, Sagas allows users to document urban changes, natural evolution, and personal moments tied to specific places. The result is a scalable social network where time and location are central to content discovery.
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Pharos Production has partnered with Lucky Bets to create a high-performance casino games aggregator and online casino platform focused on scalability, reliability and player engagement. This platform seamlessly integrates hundreds of games from multiple providers, delivering a unified gaming experience while managing real-time gameplay events, balances and analytics with minimal latency. Built on cloud-native infrastructure, Lucky Bets offers a fast, secure and flexible foundation for modern iGaming operations.
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Pharos Production partnered with Pro Gambling to build a high-load sports forecasting platform focused on data-driven predictions, real-time analytics and scalable delivery of betting insights. The platform aggregates large volumes of sports data, odds movements and historical statistics to generate forecasts that help users make informed betting decisions. Built on a cloud-native, event-driven architecture, Pro Gambling delivers fast updates, transparent analytics and consistent performance during peak sports events.
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Pharos Production partnered with Dostyq to create a modern loyalty and rewards platform that helps users collect, manage, and exchange bonuses, gift certificates, and cashback in one place. The app makes reward usage easier by enabling instant and secure transfers and redemptions. Since 2018, Dostyq has become a trusted shopping partner in Kazakhstan, increasing customer engagement and helping retailers strengthen loyalty programs on a large scale.
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Pharos Production collaborated with Gambit Stream to launch a modern, scalable sportsbook tailored for a global audience. Built on AWS, Kubernetes, Istio, Spring Boot, Pulsar, Flink, ClickHouse, Cassandra, and NextJS, the platform offers instant odds, live-stream betting, and secure wallet management. With integrated risk controls and real-time analytics, it ensures a seamless experience for both players and operators. Since 2021, the new system has accelerated user onboarding, increased engagement with live betting, streamlined operations, and established a scalable foundation for expansion into new markets.
Reviews
Independent reviews from Clutch, GoodFirms and Google - verified client feedback on our software projects
Based on 15 verified client reviews
Measurable results
Choose your cooperation model
Core software architecture, initial UI/UX, working prototype in 3 months
Software architecture, UI/UX, customized software development, manual and automated testing, cloud deployment
Comprehensive software architecture and documentation, UI/UX design layouts, UI kit, clickable prototypes, cloud deployment, continuous integration, as well as automated monitoring and notifications.
Prices vary based on project scope, complexity, timeline and requirements. Contact us for a personalized estimate.
Or select the appropriate interaction model
Request staff augmentation
Need extra hands on your software project? Our developers can jump in at any stage – from architecture to auditing – and integrate seamlessly with your team to fill any technical gaps.
Hire dedicated experts
Whether you’re building from scratch or scaling fast, our engineers are ready to step in. You stay in control, and we handle the code.
Outsource your project
From first line to final audit, we handle the entire development process. We’ll deliver secure, production-ready smart contracts, while you can focus on your business.
| Model | Best for | Team setup | Budget range |
|---|---|---|---|
| Staff Augmentation | Existing teams needing extra engineers at any project stage | 1-2 weeks | From $5,000/month |
| Dedicated Team Popular | Long-term projects requiring full ownership and control | 2-4 weeks | From $15,000/month |
| Project Outsourcing | Full-cycle development from idea to production launch | 1-2 weeks | $10,000-$80,000+ |
An approach to the development cycle
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Team Assembly
Our company starts and assembles an entire project specialists with the perfect blend of skills and experience to start the work.
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MVP
We’ll design, build, and launch your MVP, ensuring it meets the core requirements of your software solution.
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Production
We’ll create a complete software solution that is custom-made to meet your exact specifications.
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Ongoing
Continuous Support
Our company will be right there with you, keeping your software solution running smoothly, fixing issues, and rolling out updates.
Marketing technologies, tools and frameworks we use
Our engineers work with 108+ technologies across blockchain, backend, frontend, mobile and DevOps - chosen for production reliability and performance.
Frameworks
Backend Frameworks 5
Front End Frameworks 4
Mobile Apps Frameworks 9
Blockchains
Private and Public Blockchains 33
Cloud Blockchain Solutions 4
DevOps
DevOps Tools 9
Clouds
Clouds 3
Databases
Databases 9
Brokers
Event and Message Brokers 3
Tests
Test Automation Tools 6
Programming
Programming Languages 11
UI/UX
UI/UX Design Tools 12
Partnerships & Awards
Recognized on Clutch, GoodFirms and The Manifest for software engineering excellence
FAQ
Answers to common questions about marketing software development and MarTech platforms.
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Pharos Production builds custom marketing automation platforms with multi-channel campaign orchestration, lead scoring, email workflows and scalable API integrations with CRM and analytics systems. Related: E-Commerce and Media solutions.
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Pharos Production builds AI-powered content engines with audience segmentation, behavioral targeting, A/B testing and dynamic content personalization across web, email and push notification channels.
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Pharos Production integrates marketing platforms with Salesforce, HubSpot, Marketo and custom CRMs. Our unified dashboards combine data from Google Analytics, ad platforms, CRM and email tools into a single view.
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MarTech project costs depend on integration scope and automation complexity. A basic marketing dashboard MVP may start from $25,000-$50,000, while a full automation platform can range from $80,000 to $250,000+. Request a free estimate.
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A marketing analytics MVP typically takes 2-4 months. A full automation platform with CRM integration and multi-channel campaigns may require 5-9 months.
Pharos Production uses agile development with 2-week sprints.
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Pharos Production builds real-time marketing analytics dashboards with custom KPIs, attribution modeling, cohort analysis and interactive front-end visualizations for marketing teams and executives.
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If HubSpot, Mailchimp or ActiveCampaign covers your needs, building custom marketing software is unnecessary. Custom MarTech makes sense when you need proprietary attribution models, cross-platform campaign orchestration with custom logic or data pipelines that aggregate signals from 10+ marketing channels into one decision engine.
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Marketing platforms must adapt to changing ad platform APIs (Meta, Google, TikTok update frequently) and evolving privacy regulations. Our 2-week sprints include API compatibility testing and consent management validation at every iteration.
Agile projects are 3x more likely to succeed (Standish Group, 2024).
Build your Marketing platform
90+ engineers ready to deliver your Marketing project on time and within budget
What happens next?
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Contact us
Contact us today to discuss your project. We’re ready to review your request promptly and guide you on the best next steps for collaboration
Same day -
NDA
We’re committed to keeping your information confidential, so we’ll sign a Non-Disclosure Agreement
1 day -
Plan the Goals
After we chat about your goals and needs, we’ll craft a comprehensive proposal detailing the project scope, team, timeline and budget
3-5 days -
Finalize the Details
Let’s connect on Google Meet to go through the proposal and confirm all the details together!
1-2 days -
Sign the Contract
As soon as the contract is signed, our dedicated team will jump into action on your project!
Same day
Our offices
Headquarters in Las Vegas, Nevada. Engineering office in Kyiv, Ukraine.