Reviewed by Dr. Dmytro Nasyrov, Founder and CTO
AR/VR Development Services
Pharos Production builds Augmented Reality (AR) and Virtual Reality (VR) applications that create immersive experiences for training, retail, healthcare, real estate and entertainment.
- 90+ engineers
- 18 industries
- 13+ years in business
Aligned with these frameworks. Audit reports and certifications available on request.
Reviewed by Dmytro Nasyrov
Founder and CTO
23+ years in custom software development. Led 70+ projects across FinTech, healthcare, Web3 and enterprise. aligned with ISO 27001 team.
What is AR and VR development?
Authoritative citations 12 sources
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DORA State of DevOps Report
The Google DORA State of DevOps annual report defines the four key software delivery metrics (deployment frequency, lead time for changes, mean time to restore, change failure rate) that we instrument on every production engagement to benchmark delivery performance.
dora.dev
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Stack Overflow Developer Survey
The Stack Overflow Developer Survey documents language, framework, database and tooling adoption across tens of thousands of engineers annually, and we use the trend lines to validate stack choices against hiring pool depth for each client.
survey.stackoverflow.co
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ThoughtWorks Technology Radar
The ThoughtWorks Technology Radar tracks tools, platforms, techniques and languages across adopt, trial, assess and hold rings twice yearly, and is a cross-check we use to validate architectural recommendations against industry consensus.
thoughtworks.com
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Google SRE Book
The Google SRE book codifies service-level objectives, error budgets, incident response and postmortem culture that our production readiness gates adopt directly when handing over a platform to a client operations team.
sre.google
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Martin Fowler bliki
Martin Fowler's bliki is the most cited reference for enterprise architecture patterns including microservices, strangler fig, CQRS, event sourcing and refactoring, which shapes how we describe and implement architecture decisions in ADRs on every client engagement.
martinfowler.com
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Gartner Custom Application Services Magic Quadrant
Gartner publishes multiple Magic Quadrant reports covering custom application services, digital engineering and outsourced development that identify market leaders, completeness of vision and niche specialists across the global software services industry.
gartner.com
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ISO 27001 Information Security Standard
ISO 27001:2022 defines the internationally recognized information security management system requirements that Pharos Production operates under, shaping the control framework we inherit and extend for client software engagements.
iso.org
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OWASP Top 10
The OWASP Top 10 ranks the highest-impact web application security risks and is the single most cited threat reference for application security programs, which every Pharos build is reviewed against before production release.
owasp.org
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NIST Secure Software Development Framework
NIST SSDF SP 800-218 defines secure development practices including threat modelling, SBOM generation, vulnerability disclosure and supply chain controls, which we treat as the baseline Software Development Lifecycle checklist on every client engagement.
csrc.nist.gov
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CNCF Cloud Native Landscape
The CNCF Cloud Native Landscape maps the full cloud-native ecosystem across orchestration, runtime, observability, security and database categories, useful reference material we consult when validating platform choices for client Kubernetes and service mesh engagements.
landscape.cncf.io
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Accelerate by Forsgren, Humble, Kim
Accelerate distills the multi-year DORA research program into the book-length case for DevOps practices correlated with high-performance software delivery, and is the single most cited academic reference for the delivery metrics we ship inside every client engagement.
itrevolution.com
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IEEE SWEBOK
The IEEE Software Engineering Body of Knowledge codifies the professional knowledge areas covering requirements, design, construction, testing, maintenance, configuration management and engineering economics that underpin every professional software services engagement.
computer.org
- Hardware design or HMD manufacturing
- AAA-game style VR experiences (different specialty)
- AR projects without a clear performance budget
- Engagements without a defined target device
- Demos with no plan for distribution or maintenance
AR and VR development at Pharos at a glance
- Engagements: 15+ AR and VR projects since 2018 across training, retail, engineering and education
- Engines: Unity, Unreal, WebXR (three.js, A-Frame); Apple RealityKit on visionOS targets
- Devices: Quest 2/3/Pro, Apple Vision Pro, HoloLens, mobile AR (iOS, Android), WebXR
- Default frame target: 90 FPS on standalone VR; 60 FPS on mobile AR; we never ship below the target
- Pricing: Prototype $25,000-$60,000; production AR or VR app $80,000-$320,000; ongoing content updates $4,500/month
- Honest default: We recommend a 3D web viewer over AR whenever a 2D plus 3D combination would solve the problem
How we build AR and VR products that ship to real users
Pharos Verified Delivery applied to AR and VR means every release has a frame-rate target, a content pipeline plan, a device matrix and a written go or no-go on whether VR or AR is even the right format. Frame drops break trust faster than anything else in this space.
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Phase 01 / 04 Paid Discovery
2-4 weeks- Technical validation
- Architecture proposal
- Scope refined estimate
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Phase 02 / 04 Iterative Build
2-week sprints- Working demos every sprint
- CTO review at milestones
- ADRs documented
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Phase 03 / 04 Production Readiness
- Monitoring and alerting
- Security audit Pen test
- Runbooks and rollback
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Phase 04 / 04 Support
Ongoing- Security patches
- Performance tuning
- 4h SLA response
Pharos Verified Delivery applied to 70+ production applications since 2013
AR and VR work that left the lab
AR and VR projects often die in prototype phase. Each engagement below shipped to real users and stayed in production for at least one quarter.
Operator training taking 10 days per new hire with 23% error rate in first month on the floor.
VR training simulator on Quest 3 cut training to 4 days; first-month error rate dropped to 8%.
The win was repeatable practice without consuming a real machine. We did not try to replace the human trainer. We replaced the most expensive failure mode.
Returns rate of 18% on a key product line because customers misjudged size in their space.
Built a WebXR-based AR visualizer integrated into the existing PDP. Returns rate dropped to 9% within 90 days of launch.
WebXR meant no app install. Friction kills AR adoption. Browser-based AR is not as flashy as a native app, but the conversion math wins.
Distributed engineering team relying on screen-share for design reviews; review cycles taking 3-4 days.
Built a custom VR review tool in Unity for shared 3D inspection. Review cycles dropped to under 1 day.
We measured cycle time, not headset adoption. Adoption hit 90% only because the cycle-time win was real and the team could feel it in their week.
Client names anonymized under NDA. Full case studies at /cases/.
When AR or VR is not the answer
We decline roughly 30% of RFPs we receive. Forcing a bad fit costs both sides 3-6 months and damages outcomes. Here is how we think about scope:
- The use case has no clear advantage over a 2D web app
- The target audience does not own headsets and will not buy them
- The content pipeline is heavier than the project budget
- The team has no plan for performance optimization
- The win is "innovation" without a measurable user outcome
For most product visualization, a 3D web viewer is faster and cheaper than AR. For most training, video plus interactive simulation hits 80% of the value at a fraction of the cost. AR and VR are the right answer when spatial presence is the primary value, not when they are simply more impressive.
Pharos AR/VR portfolio
Pharos AR/VR delivery portfolio observations, 2022-2026
Observations from 6 AR/VR engagements 2022-2026 across industrial training, field service and product design review.
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34 min
Thermal throttling threshold
Thermal throttling on Quest 3 crossed the usability threshold at 34 minutes of continuous high-shader workload. Every build now has a thermals budget test.
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4 of 6
Hand-tracking fallback required
Hand-tracking accuracy dropped below usable on 4 of 6 projects in low-light storage areas. Adding fallback controllers took 1 sprint and rescued field deployment.
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3.1x
Content pipeline velocity
Content pipeline was the #1 velocity bottleneck. Teams that scripted the artist-to-device loop shipped content 3.1x faster month over month.[11]
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3 of 6
MDM as deal-breaker
MDM integration (ArborXR, ManageXR) became the deal-breaker on 3 of 6 enterprise rollouts. IT refused to sign off without it and adding it mid-program cost 4-6 sprints.[7]
AR/VR enterprise outlook 2026-2027
AR/VR enterprise outlook 2026-2027 is defined by the post-hype contraction into narrow high-ROI verticals and the rise of passthrough MR plus WebXR as the default deployment surface.
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Narrow high-ROI verticals
Enterprise training, field service and design review are now the only three segments showing durable ROI after two consumer hype cycles.[6]
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Standalone MR as the default target
Apple Vision Pro, Quest 3/3S passthrough and Pico 4E shifted the reference platform from tethered VR to standalone MR with hand tracking.
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WebXR plus progressive builds
WebXR plus progressive Unity/Unreal builds replace app-store installs on most field deployments because IT teams refuse to manage sideloaded enterprise APKs.[3]
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Spatial computing SDK convergence
Spatial computing SDKs (RealityKit, ARKit, ARCore Geospatial, Niantic Lightship) are converging on anchors-plus-occlusion as the shared primitive.
AR/VR 90-day evaluation template
Use this 8-point check to evaluate an AR/VR build at the 90-day mark before you commit to device fleet rollout.
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1
Frame budget
Per-device frame budget at 90Hz: no dropped frames over a 60-second session.
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2
Onboarding time
Onboarding time for a first-time user to complete a trained task: under 6 minutes.
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3
Anchor stability
Occlusion and anchor stability across 3 physically distinct test environments.
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4
MDM readiness
Device MDM readiness: remote provisioning, policy push, factory reset tested.[7]
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5
Accessibility
Seated mode, captions, comfort settings, photosensitive flag audit.
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6
Telemetry
Session length, task completion, comfort events logged.
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7
Content pipeline
Asset import to QA-approved build in under 3 days.
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8
Failure mode
What happens on tracking loss, low battery, guardian violation.
Production post-mortem
Lesson from a 2024 industrial training rollout
The engagement covered 600 Quest 3 headsets across 14 plants. The original pilot ran on Unity URP at 72Hz with a custom occlusion shader. It felt great in the lab. In the field, factory fluorescent lighting caused the passthrough color correction to drift and anchor placement was losing accuracy after 20 minutes of use, which caused motion discomfort on about 12% of users. We fixed it with three changes that now ship by default in every enterprise AR/VR build: fixed-foveated rendering with adaptive resolution; every 90-second anchor re-lock with explicit user prompt; per-site lighting calibration step during first-run onboarding.[4]
Discomfort reports dropped to 1.8% and training completion rates rose 22%.
Published record
Published Pharos research
Technical articles, comparison guides and methodology deep-dives we write from our own delivery experience.
- State of AI Development Costs 2026
- AI Agent Frameworks Comparison 2026
- Build vs Buy AI Agent: 2026 Decision Framework
- RAG vs Fine-Tuning: When to Use Each Approach
- How to Choose an AI Development Company
- State of Smart Contract Audits 2026
- State of Production AI Engineering 2026
- State of FinTech Compliance Cost 2026
- State of Custom Software TCO 2026
- State of AppSec 2026
- State of Tech Due Diligence 2026
- How to Choose a Blockchain Development Company
- How to Choose a FinTech Development Company
- FinTech Compliance Checklist 2026: PCI DSS, SOC 2, GDPR and Beyond
- AI in FinTech: Transforming Financial Services in 2026
- Software Development Cost Guide: What to Expect in 2026
- How to Choose a Software Development Company in 2026
- Cybersecurity Essentials for Startups and SMBs in 2026
- FinTech Trends 2026: How Top FinTech Trends are Shaping Digital Banking
Platforms We Work With
Trusted by Coinbase, Consensys, Core Scientific, MicroStrategy, Gate.io and 10+ more Web3 and enterprise platforms
16+ partnersOur 16 technology partners include:
- Consensys
- Gate Io
- Coinbase
- Ludo
- Core Scientific
- Debut Infotech
- Axoni
- Alchemy
- Starkware
- Mara Holdings
- Microstrategy
- Nubank
- Okx
- Uniswap
- Riot
- Leeway Hertz
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Consensys
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Gate Io
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Coinbase
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Ludo
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Core Scientific
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Debut Infotech
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Axoni
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Alchemy
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Starkware
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Mara Holdings
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Microstrategy
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Nubank
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Okx
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Uniswap
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Riot
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Leeway Hertz
About Founder and CTO
Founder and CTO Pharos Production
I design and build reliable software solutions – from lightweight apps to high-load distributed systems and blockchain platforms.
PhD in Artificial Intelligence, MSc in Computer Science (with honors), MSc in Electronics & Precision Mechanics.
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13 years in architecture of great software solutions tailored to customer needs for startups and enterprises
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23 years of practical enterprise customized software production experience
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Lecturer at the National Kyiv Polytechnic University
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Doctor of Philosophy in Artificial Intelligence
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Master’s degree in Computer Science, completed with excellence
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Master’s degree in Electronics and precision mechanics engineering
Choose your cooperation model
Scoped MVP with core user flows, clean codebase and production-ready deployment.
Full-feature build, QA, CI/CD and post-launch stabilization with SLA-backed support.
End-to-end engagement: discovery, architecture, build, DevOps, QA and long-term evolution.
Prices vary based on project scope, complexity, timeline and requirements. Contact us for a personalized estimate.
Or select the appropriate interaction model
Request staff augmentation
Need extra hands on your software project? Our developers can jump in at any stage – from architecture to auditing – and integrate seamlessly with your team to fill any technical gaps.
Hire dedicated experts
Whether you’re building from scratch or scaling fast, our engineers are ready to step in. You stay in control, and we handle the code.
Outsource your project
From first line to final audit, we handle the entire development process. We will deliver secure, production-ready software, while you can focus on your business.
Technologies, tools and frameworks we use
Our engineers work with 187+ technologies across blockchain, backend, frontend, mobile and DevOps - chosen for production reliability and performance.
AI and Machine Learning
LLM Providers 8
AI Frameworks 15
Vector Databases 7
MLOps and Infrastructure 11
AI Agent Tools 4
Blockchains
Private and Public Blockchains 33
Cloud Blockchain Solutions 4
DevOps
DevOps Tools 15
Clouds
Clouds 6
Databases
Databases 15
Brokers
Event and Message Brokers 7
Tests
Test Automation Tools 6
UI/UX
UI/UX Design Tools 12
Partnerships & Awards
Recognized on Clutch, GoodFirms and The Manifest for software engineering excellence
An approach to the development cycle
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Team Assembly
Our company starts and assembles an entire project specialists with the perfect blend of skills and experience to start the work.
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MVP
We’ll design, build, and launch your MVP, ensuring it meets the core requirements of your software solution.
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Production
We’ll create a complete software solution that is custom-made to meet your exact specifications.
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Ongoing
Continuous Support
Our company will be right there with you, keeping your software solution running smoothly, fixing issues, and rolling out updates.
FAQ
Quick answers to common questions about custom software development, pricing, process and technology.
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Most product visualization is better served by a 3D web viewer. AR is right when placing the object in the user’s real space changes the buying decision.
VR is right when full immersion (training, collaboration, simulation) is the entire point. We will openly recommend the cheaper option when it fits.
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Unity for most production work because the ecosystem is widest. Unreal for high-fidelity visuals where it pays off.
WebXR (three.js, A-Frame) when no-install is the entire reason the project exists. Apple RealityKit for visionOS-only targets.
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Frame rate, locomotion design and field-of-view comfort. We design to a target frame rate from day one and we test on real users with sensitivity to motion.
We decline projects where the design fundamentally cannot meet the comfort budget.
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Yes. visionOS targets via RealityKit and SwiftUI; Unity support is also viable when content exists.
Vision Pro is a great fit for training and design review, less so for consumer entertainment at this stage.
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We decline when a 2D web app would deliver the same user outcome, when the target audience does not own the required headsets, when the content pipeline budget is missing, or when the success metric is “looks innovative” rather than a measurable user outcome.
The Pharos takeaway on AR/VR
AR/VR builds fail in the field for the same reason they succeed in the lab: the demo loop is optimized for 90 seconds of show-and-tell, not for a 25-minute supervised training session on a factory floor or a 2-hour design review. Pharos ships AR/VR with frame budget, thermals, comfort telemetry and MDM integration as first-class deliverables rather than afterthoughts.[1]
Book a 30-minute AR/VR feasibility call
Your business results matter
Achieve them with minimized risk through our bespoke innovation capabilities
What happens next?
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Contact us
Contact us today to discuss your project. We’re ready to review your request promptly and guide you on the best next steps for collaboration
Same day -
NDA
We’re committed to keeping your information confidential, so we’ll sign a Non-Disclosure Agreement
1 day -
Plan the Goals
After we chat about your goals and needs, we’ll craft a comprehensive proposal detailing the project scope, team, timeline and budget
3-5 days -
Finalize the Details
Let’s connect on Google Meet to go through the proposal and confirm all the details together!
1-2 days -
Sign the Contract
As soon as the contract is signed, our dedicated team will jump into action on your project!
Same day
Our offices
Headquarters in Las Vegas, Nevada. Engineering office in Kyiv, Ukraine.